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  • Jun 27, 2024
  • 3 min read

FoodDrinkEurope, the organisation representing Europe's food and drink industry, has unveiled a comprehensive plan to guide policymakers in unleashing the competitive potential of the sector while driving sustainability and ensuring food security.


The updated 'Food Investment and Resilience Plan' was launched at FoodDrinkEurope's #FoodFuture Ideas Fest and Summer Party in Brussels, attracting over 800 stakeholders to discuss the future of the industry.


"The food and drink sector is vital to the EU's ambitions, driving growth, sustainability, and food security," said Dirk Jacobs, director general of FoodDrinkEurope. "With the right support, we have the ability to significantly enhance Europe's competitiveness, provide societal stability, and invest in resilient food systems."


The plan calls for an EU Food Investment Strategy to address funding gaps and drive public and private financing in areas such as sustainable agriculture, renewable energy, packaging recycling and digital infrastructure.


It also urges accelerated risk assessment and approvals within the European Food Safety Authority (EFSA) to support innovative and sustainable food solutions.


Additionally, the plan proposes regulatory and reporting simplification, as well as a competitiveness check for proposed new laws to maintain Single Market principles, ensure fairness along the supply chain, and deliver positive impacts on growth, social and environmental goals.


Marco Settembri, president of FoodDrinkEurope, added: "Our sector employs 4.6 million people. Our turnover is equivalent to the combined GDP of Ireland and Belgium. We are central to the EU's sustainable growth strategy".


Settembri highlighted the industry's role in ensuring Europe's security, stating that "a robust food and drink industry is critical not only for economic stability but also for security. Ensuring access to high-quality, affordable food and drink is essential for a stable and peaceful Europe."


The plan also calls for the creation of an executive vice-president of the European Commission for Agri-Food, to acknowledge the strategic importance of food and the need for strong leadership to deliver sustainable food systems.


It further advocates for policy co-creation, ensuring business expertise is used to develop sound and future-proof policies through a continuous, de-polarised agri-food dialogue.


In addition to the plan, FoodDrinkEurope has published an updated Action Project for Sustainable and Resilient Food Systems, showcasing the industry's commitment to ambitious sustainability goals, including net-zero emissions, ending deforestation, sustainable packaging and supporting farmers in their transition to more sustainable agriculture.


"FoodDrinkEurope is dedicated to achieving these sustainability targets and working closely with policymakers to create an enabling environment for the industry to thrive," Jacobs concluded.



The five core areas of the plan


The report outlines a five-step Food Investment & Resilience Plan proposed by FoodDrinkEurope to guide policymakers in supporting a competitive and sustainable European food and drink industry.


As the largest manufacturing sector in Europe, the food and drink industry plays a crucial strategic role in the EU's competitiveness, sustainability and security ambitions.


The five core areas include:


Stimulate investment: Close financing gaps to enable the industry's transition to sustainable food systems, including through a targeted CAP, dedicated food investment strategy and better support for SMEs.


Support innovation: Accelerate sustainable food innovation by streamlining approval processes, promoting the benefits of innovation and establishing public-private research partnerships.


Boost trade and secure supply: Pursue an ambitious EU trade agenda to expand global market access, while also co-creating policies to ensure supply chain resilience and food security.


Build better regulation: Apply competitiveness checks on new laws, simplify reporting requirements, and increase transparency in the policy process.


Improve governance: Create a food policy coordination unit and appoint an Executive Vice-President for Agri-Food to ensure joined-up thinking across the EU institutions.



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Leah Smith

Leah Smith

8 May 2026

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.


The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.


Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.


The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.


Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.


Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.


Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”


The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.


Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.

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