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In a move to enhance its offerings in the health and wellness sector, Heartland Food Products Group, the manufacturer of the Splenda sweetener brand, has acquired the SlimFast US brand from Glanbia.

Ted Gelov, chairman and CEO of Heartland, said: “The addition of SlimFast to the Heartland family reinforces our commitment to helping consumers live healthier, more balanced lives".

He continued: "Both brands share a common purpose, empowering people to make better choices without sacrificing taste or enjoyment”. This deal positions Heartland to address two critical consumer demands: weight management and sugar reduction.

Heartland Food Products Group, based in Indianapolis, is recognised as a global leader in low- and no-calorie sweeteners, coffee, nutritional beverages and drink mixes.

The Splenda brand, a staple in sugar alternatives, holds the position of the number one zero-calorie sweetener brand in the US and is highly recommended by healthcare professionals.

With the addition of SlimFast, Heartland aims to expand its market presence and enhance its product offerings in the dietary and weight management sectors.

SlimFast, known for its meal replacement products and weight loss solutions, complements Splenda’s extensive range of sweeteners and nutritional drinks.

This acquisition not only broadens Heartland’s product line-up but also strengthens its mission to help consumers reduce sugar intake and manage their weight effectively.

The acquisition comes at a time when consumers are increasingly focused on health and wellness, driving demand for products that support weight management and healthier lifestyles.

The combined expertise of Splenda and SlimFast positions Heartland to leverage these trends and deliver innovative solutions that meet evolving consumer preferences.

Image: © SlimFast