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Heineken Mexico plans to invest €430 million in the establishment of a new brewery in Yucatán, aiming to expand sustainable brewing practices and foster community growth. Construction will take place in the Kanasín municipality, marking the company's inaugural brewery in southeastern Mexico. Heineken said the new brewery will be equipped with state-of-the-art technology and will aim to address the growing demand in the southeast while capitalising on the region's robust road, rail and port connectivity. In line with the company’s global sustainability strategy, the brewery will integrate circular economy practices to ensure water reuse through advanced treatment systems. Additionally, the new brewery is planned to operate with minimal waste and to utilise renewable energy sources through advanced processes, equipment and technology. Heineken Mexico currently employs over 18,000 people, operating across seven breweries and one malting plant in Mexico. The Kanasín brewery in Yucatán is expected to create more than 2,000 direct and indirect jobs. Operations are scheduled to commence in 2026, delivering brands such as Tecate, Dos Equis, Indio, Bohemia, Amstel Ultra and Sol. Guillaume Duverdier, managing director of Heineken Mexico, said: “We take pride in being a part of Mexico's history and in connecting with our customers and consumers in Yucatán and the southeast, all while safeguarding the environment and the welfare of our people”. Raquel Buenrostro, secretary of economy of Mexico, described Heineken’s investment as a sign of the “confidence and favourable economic climate” that Mexico offers for prospective investments. She added: “The Mexican southeast region is experiencing a moment of unparalleled growth, enriched by competitive advantages, such as the development of infrastructure, connectivity and the commitment to fostering well-being through sustainable progress as well as shared prosperity.”