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Heinz has unveiled a unique new packaging innovation: the Heinz Dipper, a fry box with a built-in ketchup compartment engineered for on-the-go dipping.

The patent-pending Heinz Dipper is now rolling out at participating restaurants and sports stadiums in 11 countries worldwide, including six cities in the US and ten other countries: Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China and Kuwait.

It aims to help consumers enjoy the iconic fries and ketchup combination away from the table, with Talker research finding that 70% of ketchup and fry lovers have spilled ketchup when dipping on-the-go. Furthermore, 80% said they have considered skipping condiments altogether due to a lack of ‘dip-friendly’ packaging options.

Heinz’ packaging innovation, made to address these problems with a mess-free, convenient design, marks the most widespread global activation from the brand to date. It serves as a test for expanded distribution and long-term growth in Heinz’s Away from Home channel.

Nina Patel, vice president of global Heinz brand at the Kraft Heinz Company, said: “As more eating occasions happen away from home in drive-thrus and on-the-go moments, the Heinz Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives”.