The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

At Food Ingredients Europe 2025, FoodBev spoke to Laurentia Bliss, director of brand development for Threotech, about the company's brain-boosting Magtein nutraceutical ingredient.

Magnesium continues to be one of the most widely used supplements in Europe, especially as people look for support with areas like cognition, memory, sleep quality and stress. However, not all forms of magnesium work the same way in the body. Many commonly used forms have limited ability to increase magnesium levels in the brain, which is where many of these functions begin.

Magtein is a unique form of magnesium L-threonate created by scientific researchers to help magnesium reach the brain more efficiently. Published research shows that Magtein can help support memory, cognition, mood, sleep quality and healthy cognitive ageing – providing brands with a science-guided option that aligns with growing consumer interest.

With EU Novel Food status and increasing global awareness, Magtein is gaining strong momentum throughout Europe. It also offers formulation flexibility for nutraceuticals, RTD beverages, gummies, bars and other functional products.