The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Kellogg's has partnered with Disney to launch a new limited-edition Hocus Pocus 2-themed cereal. Kellogg’s Disney Hocus Pocus 2 cereal features a mixed berry flavour, with purple, orange and yellow star-shaped pieces topped with green and purple flecks. “Disney’s Hocus Pocus has been a part of family Halloween traditions for years,” said Sadie Garcia, director of brand marketing at Kellogg. “Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate spooky season...” Kellogg's Disney Hocus Pocus 2 cereal is available at retailers nationwide for an SRP of $4.29 per 7.7oz box and $5.29 per 12oz box.