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Kellogg’s expands non-HFSS Coco Pops range

Kellogg’s has expanded its non-HFSS Coco Pops range with the launch of Coco Pops Chocos. The new cereal has the same taste as Kellogg’s Original Coco Pops but with curved, crunchy shells. Rui Frias, senior activation brand manager at Kellogg’s UKI, said: “Coco Pops is our number one selling kids’ cereal brand, so it’s exciting to be continuing to innovate with the range. We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, whilst keeping the rich chocolate and caramel notes that are characteristic to the brand.” The new cereal is available in Sainsbury’s and Iceland stores across the UK for an RRP of £3.29 per pack.

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