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Kendamil has introduced its Goat Milk Infant and Toddler formula range to the US, launching in Target stores and online at Target.com. Goat milk's A2 beta-casein proteins are said to help form softer, looser casein curds in the baby's stomach, enabling easier digestion and more efficient absorption of nutrients. The formula may offer a gentler alternative for common infant feeding issues including gas, reflux and constipation. Goat milk also contains higher natural levels of selenium – an essential mineral found in breast milk – and up to 10x more oligosaccharides than cow's milk. Kendamil CEO and co-founder, Ross McMahon, said: "Today, over half of all formula sold in the US is lactose-reduced, a shocking statistic. At Kendamil we wish to chart a new path forward – one that uses the best of nature and wholesome ingredients, to help our babies thrive. Families in the US deserve better." According to Kendamil, studies suggest that one in every 60,000 newborns may be lactose intolerant from birth, while cow's milk allergy may affect 2-3% of infants. McMahon added: "Too many traditional 'sensitive' and 'gentle' formulas replace the natural benefits of milk fats and lactose with processed corn syrups, palm oil and maltodextrin, while often charging a higher price to families. Kendamil Goat will offer a new alternative for families, a naturally gentle formula that doesn't compromise on the high-quality, natural ingredients your child deserves." Kendamil Goat includes whole goat milk, sourced from European family farms (with natural MFGM, as found in breast milk and linked to cognitive development), a blend of HMOs (supporting infant immunity) and goat whey to match the protein ratios found in breast milk. The formula has no palm oil, soy oil, fish oil, corn syrup, sucrose or maltodextrin.