Krispy Kreme and Dr Pepper collaborate on doughnuts for US football season

Aug 23, 2024
2 min read

Krispy Kreme has partnered with Dr Pepper to celebrate the upcoming football season with the launch of the Krispy Kreme x Dr Pepper Kickoff Collection.

Available starting today (August 23), the collection features two new doughnuts inspired by the iconic flavours of Dr Pepper, alongside a seasonal favourite.

The collection includes:

Dr Pepper Kickoff Doughnut: An Original Glazed doughnut filled with Dr Pepper-flavoured frosting, with a blend of burgundy sprinkles and topped with a white chocolate Dr Pepper logo.

Buttercreme Goals Doughnut: Another Original Glazed doughnut, this one dipped in green icing, decorated with colourful sprinkles and a yellow buttercreme goal post.

Kreme Filled Football Doughnut: An unglazed doughnut filled with white Kreme, coated in chocolate icing and designed to resemble a football.

Dave Skena, global chief brand officer for Krispy Kreme, said: "Two of America’s most loved flavours are about to become one amazing gameday sensation. This Dr Pepper collection is a must-add to your gameday line-up, whoever you’re cheering for."

The doughnuts will be available for a limited time at Krispy Kreme locations across the US, with options for in-shop purchase, pickup and delivery through the Krispy Kreme app and website. Additionally, the doughnuts can be found in custom half-dozen boxes at select retailers.

This collaboration marks a significant intersection of two popular brands, aiming to capitalise on the synergy between sweet treats and football culture.

Many other companies are also embracing the power of collaboration. For example, Café Valley recently launched 7Up-flavoured mini cupcakes, while Coca-Cola partnered with Mondelēz International’s Oreo brand to release two limited-edition products in Canada: the Oreo x Coca-Cola Sandwich Cookie and Coca-Cola x Oreo Zero Sugar.

#DrPepper #KrispyKreme #doughnut #flavours #partnership #US

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.