- Aug 12, 2024
- 2 min read
🍩 Krispy Kreme has refreshed its doughnut offering in the UK, with a new line-up featuring eight brand-new recipes.
🍓 Firstly, Strawberry Sprinkles features the brand’s most popular Original Glazed doughnut, hand-dipped in strawberry-flavoured icing and finished off with rainbow sprinkles. The next in the line-up, Cinnamon Swirl, combines a classic ring doughnut, hand-rolled in cinnamon sugar while still hot, and finished with cream cheese-flavoured frosting.
💙 Tapping into F&B trends, Krispy Kreme has also launched the bubble tea-inspired Blueberry Bubble Bliss doughnut, topped with blueberry icing, lychee-flavoured frosting and a scattering of blueberry-flavoured bubbles. The range also includes a new Strawberry Sundae double-filled doughnut, with a smooth strawberry and Kreme blend, topped with delicate strawberry icing and finished with a drizzle of white chocolate coating.
🍫 Next up, White Marble Chocolatta is hand-dipped in a creamy white chocolate coating and swirled with milk chocolate marbling – its light, airy dough partners well with the rich, indulgent topping. Also in the new range is a vegan doughnut, Salted Caramel Sensation, which is filled with rich, salted caramel and creamy Kreme, dipped in caramel-flavoured icing and sprinkled with honeycomb.
🍋 Penultimately, Lemon Meringue Monster is a zesty doughnut tapping into increasing demand for citrus-flavoured treats, hand-dipped in lemon-flavoured icing, scattered with melt-in-the-mouth meringue pieces and finished with sugar eyes. Finally, Trip Choc Indulgence is filled with a chocolatey brownie cream and covered in silky-smooth chocolate icing.
The new line-up is part of Krispy Kreme’s shift to make the brand more distinctive, with the majority of the new range being ring-based doughnuts. “What makes Krispy Kreme distinctive is of course the Original Glazed,” the brand said in a statement. “The shift to ring-based with piped toppings improves visual appeal, highlighting the care and attention paid by our hand-finished doughnuts.”
The new range launched today in Krispy Kreme stores across the UK.
