The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

US-based cookie company, Last Crumb, has closed a $3 million seed funding round as it looks to strengthen its position in the luxury goods market. The round was led by Electric Feel Ventures with participation from existing investors and new investors, including Chetrit Ventures, David Grutman, Andrew Rosen and Seema Bansal and Sunny Chadha. Launched in 2021, Last Crumb offers 12 core cookie flavours, such as The Madonna, a peanut butter cookie, and What’s Up, Doc, a carrot cookie with cream cheese frosting. Last Crumb said that the brand has sourced the "finest ingredients," leading to the testing of 100 different chocolates, dozens of flours, dried fruits, sea salts, vanillas and more to find the perfect components for its cookies. Last Crumb CEO, Matthew Jung, stated: "Last year we sold our first box of cookies and brought to life our vision of creating the first luxury cookie brand. We committed to quality and experience and found a deeply loyal and fast-growing customer base that believes in what we do. We've found an equally engaged group of investors who believe and share our vision and have the industry knowledge to take Last Crumb to new heights." Electric Feel Ventures founder, Austin Rosen, added: “Last Crumb has taken one of the most common confectionery goods and turned it into a luxury brand. We’re very excited to continue supporting and helping them build the Louis Vuitton of sweets.”