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US kefir and probiotic brand Lifeway Foods has debuted ten innovative new flavours of its on-the-go organic kefir drinks, inspired by global flavour trends.

Named ‘Flavor Fusions,’ the line-up is inspired by global flavour insights and market research that show a rising interest in ‘unique, exotic and unexpected’ flavour fusions. The range aims to create a ‘fresh offering’ in the dairy space with ‘never seen before’ flavours in the cultured dairy category.

The new line is lactose-free and contains high-quality bioavailable nutrients such as protein, calcium and 12 live and active probiotic cultures.

The flavours include pink dragon fruit, passionfruit lychee, hot honey, guava jackfruit, coconut pineapple, pistachio rose vanilla, grapefruit elderflower, wild blueberry lavender, taro ube latte and matcha latte.

Julie Smolyansky, president and CEO of Lifeway Foods, said: “We're thrilled to bring bold, innovative flavours in an on-the-go format that customers can make part of their busy lives. We drew inspiration from far and wide, from the coffee-house cult classic pink dragon fruit flavour to the hot honey blend that's popular in pizzerias and beyond.”

“These new Lifeway Kefirs in trendy flavour profiles are perfect for convenience stores and college campuses as well as mass market grocery and club channels looking to stay ahead of trends exploding in hospitality and on social media.”

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