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28 August 2008

Lipogen and Hankintatukku launch PS-Plus

Lipogen and Hankintatukku launch PS-Plus

Finland-based company Hankintatukku Oy will start marketing Lipogen PS-Plus (Phosphatidylserine 100mg and Phosphatidic Acid 100mg PAS) – a dietary supplement for mental stress control.

"Hankintatukku Oy is the first company in Europe to market our new PS-Plus product to retailers,” said David Rutenberg, Lipogen CEO. "We're confident that our partner from Finland will increase the Scandinavian awareness of the second generation of phosphatidylserine (PS) brain health supplements.

"Hankintatukku Oy has marketed Lipogen’s phosphatidylserine (PS) product under the brand name ‘Fosfoser Memory’ for more than 15 years and is a knowledgeable and well-established European dietary supplement provider.”

"After 15 years of selling Fosfoser Memory phosphatidylserine, we were looking to introduce a more advanced formulation," said Arno Latvus, MD of Hankintatukku Oy. “Hankintatukku brings to the marketplace an advanced and patented PS product based on the most recent phosphatidylserine mental health ingredients research.

"The clinical data, which affirm the efficacy of PS-Plus compared to standard PS, alongside Hankintatukku’s cooperation with Lipogen, will enable us to offer an innovative line of healthy brain support supplements to European consumers."

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