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The Mars Snackfood US M&M's Premiums chocolates were introduced at the Mercedes-Benz Fashion Week in Manhattan, New York, by Eva Longoria Parker of hit TV show 'Desperate Housewives', along with the female M&M's mascot 'Ms. Green'.

Wrapped in colourful and shimmering foil the five varieties are: Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha.

During the fashion show models showcased the upscale M&M's while dressed in vibrantly coloured gowns inspired by the chocolate packaging. The gowns were created by red carpet designer Pamella Roland, known for her elegantly feminine and luxurious designs.

Roland specifically selected Longoria Parker's premium gown for the event, which will be auctioned via 'Clothes Off Our Back' to benefit children's charities.

"We are thrilled to celebrate the launch of M&M's Premiums with such a chic, revered style backdrop as Mercedes-Benz Fashion Week," said Mars Snackfood US Marketing Vice President Michele Kessler.

"The opportunity for the brand to partner with a star the calibre of Eva Longoria Parker emphasizes the fashionable, sophistication of the product. We are certain our new 'gems' will add a splash of style and fun to the premium chocolate category."

The 6oz M&M's Premiums gems are available nationwide in food, mass, convenience and drugstores for a suggested retail price of $3.99.