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Siân Yates

Siân Yates

10 September 2025

Magnum Ice Cream Company unveils growth plan ahead of upcoming listing

Magnum Ice Cream Company unveils growth plan ahead of upcoming listing

The Magnum Ice Cream Company (TMICC), the world’s largest ice cream manufacturer, is set to become the only global pure-play publicly listed entity in the ice cream sector, as it prepares for its upcoming demerger from Unilever.


This move, expected to finalise by mid-November, positions TMICC to capitalise on a buoyant market projected at €75 billion, within the broader €470 billion global snacking industry.


During its inaugural Capital Markets Day held in London, TMICC management outlined their robust growth strategy and financial ambitions, emphasizing a commitment to innovation and sustainability.


The company's leadership, including chair designate Jean-François van Boxmeer and CEO Peter ter Kulve, articulated a vision to enhance productivity while fostering a culture of accountability within a revamped organizational structure.


TMICC's medium-term financial projections indicate:


  • Organic sales growth: Anticipated annual growth of 3-5% starting in 2026.

  • Adjusted EBITDA margin: Expected improvement of 40-60 basis points annually from 2026.

  • Free cash flow: Projected at €0.8 billion to €1 billion for 2028 and 2029.


The company's sustainability strategy, anchored in a commitment to achieve net-zero emissions by 2050, underscores its focus on responsible sourcing and innovation in product safety and wellbeing.


TMICC, with a legacy spanning 160 years, boasts a portfolio of leading brands, including Magnum, Ben & Jerry’s and Cornetto. The company commands a 21% share of the global retail ice cream market, supported by approximately 3 million freezer cabinets worldwide.


In 2024, TMICC reported revenues of €7.9 billion and an adjusted EBITDA of €1.3 billion.


TMICC's growth strategy encompasses several key initiatives:


  • Diversification of product offerings: Expanding the range of ice cream products to cater to various consumer preferences and occasions.

  • Pricing strategy: Implementing competitive pricing across all segments of the snacking market.

  • Digital marketing: Leveraging digital platforms to create dynamic demand and enhance customer engagement.

  • Operational efficiency: A productivity programme is projected to yield cumulative savings of €500 million in the medium term, primarily through supply chain optimisations and overhead reductions.


The news comes on the heels of the announcement that Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have publicly urging the board of the newly formed Magnum Ice Cream Company to allow their brand to operate independently.


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