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Marc Busain, president of the Americas for Heineken, will step down effective 1 October 2025, to assume the role of chief executive officer at Lipton Teas and Infusions.

This dual announcement underscores Busain's extensive experience in the consumer packaged goods sector and sets the stage for new leadership at both companies.

Busain has been a pivotal figure at Heineken for over 30 years, having joined the company in 1995. His career trajectory includes a series of key roles across Europe, Africa and the Americas, culminating in his appointment as president of the Americas in 2015.

Under his leadership, the Americas region experienced remarkable growth, with revenues, operating profits and net profits all doubling during his decade-long tenure. Notable achievements include the successful integration of Brazil Kirin, which has positioned Brazil as Heineken's largest market for both Heineken and Amstel brands.

Dolf van den Brink, Heineken's chairman of the executive board and CEO, praised Busain's contributions: “Marc leaves behind a remarkable legacy in the Americas, where he cultivated a winning culture rooted in trust and empowerment”.

His focus on premiumisation and the expansion of Heineken 0.0 has also been instrumental in adapting to changing consumer preferences.

As Busain transitions to Lipton Teas and Infusions, he will lead a brand renowned for its rich heritage and diverse product offerings.

Jean-Remy Roussel, chair of the supervisory board at Lipton, expressed confidence in Busain’s capabilities, noting his track record of delivering growth and strong commercial acumen. “I have every confidence that the world’s leading tea business is in good hands,” said Roussel.

Upon Busain's arrival, current CEO Pierre Laubies will return to the supervisory board after a year at the helm. Laubies has previously served as Chair and played a crucial role in establishing Lipton as an independent entity in 2022.

Reflecting on his new role, Busain commented: “It is a tremendous pleasure to join a company with responsibility for such a collection of storied and much-loved brands. Tea, in all its varied forms, is an exciting growth category, and I look forward to working with the talented team at Lipton to ensure there’s a tea for everyone.”