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11 April 2023

Mars and Sheila G’s Brownie Brittle collaborate

Mars and Sheila G’s Brownie Brittle collaborate

Second Nature Brands-owned sweet snacking brand, Sheila G’s Brownie Brittle, has collaborated with Mars to create three Brittle x M&M’s products. Sheila G's has elevated its crunchy brownie crisp offerings with the inclusion of classic M&M'S Minis candies. The trio of new items includes extra-chocolatey Brownie Brittle M&M'S Minis, which contain 120 calories per 1oz serving. The next two new items – brown sugar and vanilla-based Brownie Brittle Blondie M&M'S and Brownie Brittle M&M'S Minis Gluten Free – contain 130 calories per 1oz serving. Ashley Dawkins, VP of marketing at Sheila G's Brownie Brittle, said: "Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M'S candy brand. We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack." The Brownie Brittle M&M's snacks are available now in major US retailers for an RRP of $3.99 per 4 oz bag. You may also like to read:

  1. Second Nature Brands unveils Gluten Free Brownie Brittle Reese’s Pieces

  2. Second Nature Brands acquires Brownie Brittle

  3. CapVest acquires better-for-you snack producer Second Nature Brands

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