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McCain Foods has introduced a new product line specifically designed for air fryers, beginning with two new launches. The new product range has been endorsed by air fryer brand Ninja and includes some of McCain’s most popular products. The new line was developed due to the increasing popularity of air fryers, with reports showing that 45% of UK households own one. The new products, Deep Ridge Crinkle Fries and French Fries, cook in less than 8 minutes and provide ‘maximum crispiness’. Mark Hodge, VP of marketing at McCain, said: “We are the first frozen potato brand to create a designated range of air fryer-specific products, and we are continuing to invest in innovation to bring quick, easy and tasty products for time-poor consumers. We know that consumers are looking for convenient, healthier and tastier options, and so with the launch of the Air Fryer range, we are helping consumers add restaurant quality foods to their home cooked meals, in just minutes.” McCain partnered with experts at Ninja, who approved the new products – these are the only air fryer product that Ninja officially recommends. The new McCain Air Fryer range is available for purchase now at retailers across the UK.