The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Functional beverage brand Moju has launched a new spicy caffeine-free shot, named Hot Shot, which it claims supports consumers’ immune health and vitality.
Hot Shot is naturally packed with vitamin C, fresh-pressed mango, warming turmeric and ginger root as well as a kick of cayenne pepper.
Rich Goldsmith, Moju co-founder, commented: "Moju’s Ginger Shot has set a new standard in the market; delivering hyper-convenient, fresh and functional nutrition to consumers when they need it most. The Hot Shot is an exciting addition to the range and has been formulated to not only support consumers’ immune health and vitality, but to bring the signature Moju punch of flavour to more people – especially those who can't handle the heat of the OG Ginger Shot."
The launch joins their wide range of functional shots for an RRP of £1.92. The release is available in Benugo and Planet Organic from February 14 and Waitrose and Leon from March 2022.