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Molson Coors has announced a corporate restructuring plan across its Americas business, which will include the reduction of approximately 9% of the company’s American workforce.

The beverage giant said the plan aims to create a ‘leaner, more agile’ Americas organisation, while advancing its ability to reinvest in the business and position the company for future growth.

Approximately 400 salaried positions are expected to be eliminated by the end of December 2025. This includes hundreds of salaried positions that were already open from role prioritisation measures put in place earlier this year, and those who may be granted voluntary severance as part of the restructuring.

In a statement announcing the restructuring, Molson Coors said its focus is on putting ‘the right level of resources closer to its consumers and customers’ as it pursues a return to growth, concentrating on both its beer portfolio and its expansion into adjacent categories such as premium mixers, non-alcohol beverages and energy drinks.

Rahul Goyal, Molson Coors’ recently appointed CEO and president, said: “We’ve made progress on our transformation journey, but given the environment, we must transform even faster. To win with our customers and consumers and return to growth, we must move with urgency and make bolder decisions.”

Goyal said the company will share further detail on its growth strategy in the coming months.

“These are never easy decisions, and I am grateful to those who will be departing for their many contributions and to those who will continue to guide us on our journey toward growth,” he added.