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Coca-Cola Europacific Partners Great Britain Limited (CCEP) has launched Monster Nitro Cosmic Peach, the latest addition to its Additions range, which generated over £38.5 million in sales over the past year.

This new product aims to meet the growing demand for flavoured energy drinks and is now available nationwide in 500ml price-marked cans.

The introduction of Cosmic Peach builds on Monster’s recent success, which has seen the brand add £108.5 million to its retail value in the past year, continuing to achieve double-digit volume growth.

The new flavour combines the established Monster Energy blend with a peach flavour that includes citrus notes, targeting consumers looking for more intense flavour profiles in their energy drinks.

Industry analysts note that price-marked packs are increasingly important in the convenience retail sector, as they provide consumers with a sense of value.

Research indicates that young adults are 15% more likely to purchase a price-marked product, positioning Cosmic Peach as a strategic entry point for brands aiming to attract this demographic.

The Monster brand, valued at over £653.9 million in Great Britain, has been a key player in the energy drink market, particularly within the flavoured segment, which is experiencing a 16.8% increase in value.

The Additions range, which includes Nitro and Reserve variants, has reported a 9% growth in value, contributing £38.5 million in sales over the past year.

Rob Yeomans, vice president of commercial development at CCEP GB, said: “Innovation is key to Monster’s growth strategy and has helped the brand become the fastest growing major energy brand in GB – in fact more than half of energy drinks' innovation sales last year came from Monster’s NPD. There’s still an opportunity for further growth in flavoured energy and the launch of Monster Cosmic Nitro Peach means we’re bringing even more options that are full of flavour.

“Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands which makes price-marked-cans of Monster Cosmic Nitro Peach a perfect addition to a retailer’s energy drinks range.

He continued: “The first-ever Nitro variant has proven popular with fans that love full-on flavour and we’re confident that Monster Nitro Cosmic Peach will build on this success. So, we’d recommend that retailers get stocked up.”

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