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Monster Beverage has said it will cut some products from its recently acquired energy drink brand, Bang Energy. Monster Beverage's subsidiary, Blast Asset Acquisition, bought Bang Energy owner Vital Pharmaceuticals for approximately $362 million. In a Q2 analyst call on Thursday, 3 August, Monster CEO Rodney said the company’s intention is to “rationalise Bang’s product offerings and product lines,” and to fully integrate the brand into the Monster infrastructure. He said the company does not intend to sell Bang’s other lines, such as Red Line or Shots, “beyond liquidating existing inventories”. However, it may consider reintroducing certain product lines in the future. Monster announced that Bang Energy will be distributed through the Coca-Cola bottlers network, starting with the US in the 2023 third quarter, which will result in a “temporary disruption of the product supply” of Bang Energy drinks. He commented: “We are excited about our acquisition of the state-of-the-art Bang Energy production facility in Phoenix, Arizona, which we intend to utilise for Bang as well as other products in the Monster portfolio”. The company said that it is “still early days” with regard to Bang Energy, and it will provide further updates on Bang Energy in its next investor call in November. Additionally, following its launch of The Beast Unleashed in the first half of 2023, Monster plans to launch a hot iced tea extension, named Nasty Beast Hardcore Tea later this year or early next year.