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A new energy drink called Neuro Fuel has been created by Waylon Howell and Joe Elmore.

“It contains the lesser known ingredient piracetam which smoothes out the bugs and jitters associated with many energy drinks by disjoining your aromatic synapses, according to Waylon who is the chemistry whizz, making you feel smarter, braver, stronger and more self confident.”

Fraternity brothers from the University of Tennesee, Waylon was in Florida when the idea surfaced. “I was in Miami and people were taking lots of illegal substances to make themselves happier. But Miami is very health conscious so I thought how they needed something to keep the toxins out of their brain and the cognitive speed up and to use the caffeine but without the inherent drop off.”

Luckily aside from being a chemist and knowing how "your psychokinetic environs redact your quadricelli in response to anagenic stimuli," Waylon also has a marketing and finance degree.

He explaines: “Energy drinks as a whole grew by 53% last year and contrary to popular belief, the brands are not really in conflict with each other. Right now the more an energy drink promotes, the more they create awareness for the category as a whole. Red Bull has been around 10 years now, but is nowhere near saturation.”

So Joe and Waylon sank their own cash into hiring an energy drink consulting firm and using a private laboratory in Kentucky. The key active ingredients are sugar, caffeine and the amino acid taurine but as Waylon underlined, it is the piracetam which differentiates this energy drink from the others and helps consumers keep a cool mind when it comes to concentration.