The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Los Angeles-based functional nutrition brand Mosh has secured $13 million in Series A funding to support national retail expansion, product innovation and category growth in the fast-evolving brain health nutrition space.
The investment round was led by Main Street Advisors, with participation from Great Circle Ventures, Rogers Healy and Morrison Seger, PCG and Tonic Ventures.
Founded in 2021 by Maria Shriver and Patrick Schwarzenegger, Mosh has positioned itself as a “brain health nutrition” brand focused on combining cognitive wellness ingredients with mainstream protein bar formats.
The funding comes as the company surpasses 2,000 retail locations across the United States and prepares for a nationwide rollout at Target this month. Mosh said its retail business is expected to triple in 2026, fuelled by expanding distribution, increased shelf placements and growing consumer demand for functional nutrition products.
Mosh’s expansion highlights the growing convergence between protein snacks, cognitive wellness and preventative health positioning within the food and beverage sector.
The company’s bars feature what it calls the “Mosh Signature Brain Blend,” combining Cognizin Citicoline with ingredients such as lion’s mane mushroom, ashwagandha, omega-3s and vitamins B12 and D3. The brand claims the formulation supports focus, memory and cognitive performance.
As part of its next growth phase, Mosh is launching Mosh High Protein, a new line containing 20g of protein alongside creatine and its brain health ingredient blend. The company said the product targets consumers seeking both physical and mental performance support.
The company plans to use the capital infusion across four strategic areas: expanding distribution in national grocery and mass retail, launching new functional product lines, supporting brain health research initiative and scaling internal operations and supply chain infrastructure.
Mosh products are currently sold through retailers including Sprouts Farmers Market, Albertsons, Kroger and H-E-B.
Maria Shriver, co-founder of Mosh, founder of the Women's Alzheimer's Movement at Cleveland Clinic, journalist and author, said: "When I co-founded MOSH, my hope was simple. I want to give people something delicious and genuinely nourishing that inspires them to take care of their brain, not just for today, but for the future."
Patrick Schwarzenegger, co-founder of Mosh, added: "Our generation is rethinking what it means to take care of ourselves. You build the habits now that carry you forward. This Series A round puts MOSH on shelves at scale across national grocery stores and delivers category-first innovation like MOSH High Protein."
The investment also reflects broader investor interest in better-for-you snack brands that combine wellness claims, high-protein formulations and lifestyle branding.