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*Using a can that glows under ultraviolet light and the slogan 'Mplode brings people together', the German company Mplode has worldwide partners ranging from those in sports and entertainment to skateboarders and stock brokers. *

The Mplode experience merges marketing, global nightlife and active lifestyle. Containing taurine, schisandra, caffeine, niacin, glucuronolactone and vitamins B6 and B12.

Shown this year at the Fancy Food Show in New York in July, at Anuga in October and IFE in New Delhi in December the owners are keen on promoting it through parties and sports contests.

“The typical Mplode consumer looks after their health, is self confident, achievement oriented and active, being young and dynamic in their jobs as well as in their spare time.

Containing 0.3g protein and 11.8g carbohydrates, it is sold in 25cl cans and has a shelf life of 24 months. “We did not invent the energy drink we have just completed it,” Mplode claims.