The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

A new UK premium food brand, Mrs Beeton’s Rediscovered, is hoping to meet current consumer purchasing demands for premium, indulgence, natural ingredients and British provenance, with the major launch of new product ranges, including ice cream.

Mrs Beeton’s Foods Managing Director Tony Corscadden commented: “Our products have been carefully developed to be as at home on the stall of a local farmers’ market as they are on the shelf of a multiple grocery chain. Our dairy ice cream is made in Yorkshire using only the finest double cream from a herd of 500 Guernsey cows.”

The range of 500ml ice cream is inspired by great British puddings or traditional British flavours: Apple Crumble, Old English Toffee, Ginger and Rum & Raisin.