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Müller Yogurt & Desserts and THG’s sports nutrition brand Myprotein have partnered to launch a new range of high-protein yogurts and desserts.
The new HFSS-compliant range has been carefully crafted to meet the needs of an active lifestyle and contains both whey and casein. The new products are:
🥛 High-Protein Yogurts: Available in 500g pots with no added sugar, offering 45g of protein in vanilla and 49g in the ‘natural’ variety
🍫 Low-Fat Puddings: Described as ‘indulgent yet healthy’, these 200g pots come in chocolate and vanilla flavours and each contains 20g of protein
🍯 Low-Fat Mousse: Available in rich chocolate and salted caramel flavours, these 200g pots contain 20g of protein
The new range was crafted to tap into the chilled yogurt and potted desserts protein segment, which Müller says is growing at four times the rate of the overall segment. It aims to meet the surge in demand from health-conscious consumers for convenient, protein-rich products, driving category growth.
Richard Williams, CEO of Müller Yogurt & Desserts, said: “The question we’ve been asking ourselves is how we continue to optimise our health and nutrition range while bringing something to the dairy aisle that is unique, appeals to expanding shopper needs and drives further protein category growth. What we found is that existing and new protein yogurt shoppers have some concerns around taste and credibility in terms of sports nutrition, and many can be intimidated by brand positioning which focuses on elite sports.”
“So, by expanding our range and bringing together Myprotein, who are the experts in sports nutrition with Müller’s reputation for outstanding taste, we are confident that we have found the perfect pairing for shoppers.”
Neil Mistry, CEO of THG Nutrition, commented: “We are delighted to partner with Müller to bring a fresh and exciting range to the protein yoghurt and desserts category. This collaboration marks another important step in our commitment to making high-quality nutrition accessible to everyone, through our ready-to-eat offering, as well as our growing presence on shop shelves.”
Mistry continued: “Protein products are no longer reserved for elite athletes as a growing number of everyday active consumers embrace their benefits looking to make healthier choices. By broadening the appeal of protein products, we’re taking a significant step towards our goal of bringing accessible wellness and nutrition to the masses on a global scale.”
The new products will be available to purchase in major UK retailers from 11 September.
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