Just in time for Fibre February, Nestlé Cereals is bringing a fruity twist to its Shredded Wheat brand to UK supermarket shelves.

Shredded Wheat Raisin Wheats are made with toasted whole grain wheat and a delicious fruity raisin filling. With no added sugar, the new breakfast cereal is high in fibre, low in fat and salt and suitable for vegans.

The new Raisin Wheats join the wider Shredded Wheat Fruit Wheats range, sitting alongside consumer favourites such as Blueberry Wheats, Apricot Wheats and Red Berry Wheats. The full lineup offers shoppers a choice of deliciously fruity, high fibre cereals wrapped in classic wholegrain Shredded Wheat bitesize biscuits.

Sarah Fordy, head of marketing at Nestlé Cereals, said: “Raisin Wheats is an exciting addition to the Shredded Wheat Fruit Wheats family. It’s deliciously fruity and high in fibre, landing just when people are looking for easy ways to increase their fibre intake.”

According to research, 96% of people in the UK are not reaching the recommended 30g of fibre a day. The Fibre February movement aims to help consumers boost their daily intake.

Shredded Wheat Raisin Wheats rolls out across stores nationwide this month.