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*Nestlé has teamed up with Australia’s Boost Juice Bars chain to launch a unique range of co-branded functional juice smoothies in the UK. *

The all-natural smoothies are being rolled out this April in four flavours, each containing ingredients that can “help keep you going for longer, help strengthen your body’s natural defences, help aid memory and concentration, or have a positive effect on fat oxidation.”

The ready to drink (RTD) beverages will be available in 250ml and 750ml bottles, priced at £1.79 (€2.24) and £2.49 (€3.12) respectively, in leading food stores including major multiples from the end of the month.

Mango Mania Energy Boost gives a lift thanks to guarana and ginseng; Berry Blitz Immunity Boost features a dairy-free probiotic and vitamin C to help strengthen the body’s defences; Smashin’ Strawberry Mind Boost is fortified with ginseng and guarana to aid memory and concentration; and Tropical Twist Metabolism Boost contains Teavigo, a taste-free green tea extract that can have a positive effect on fat oxidation. ** Passionate juice makers **Boost Juice Bars founder and CEO Janine Allis said: “We are passionate about ensuring that every product with the Boost Juice Bars name on it not only tastes great, but is healthier for you; and we only work with partners who are the right fit for us.

“Nestlé has a fantastic reputation for quality, and brings the marketing experience you would expect from a big company. But most importantly, the team we worked with really understands the Boost Juice Bars brand. We also loved having access to the fruit experts at the Nestlé Product Technical Centre in Lisieux, France, who helped to develop the products.”

The Boost Juice business was founded by Allis in 1998 after she noted the rapid success of juice and smoothie bars during a visit to the US. Today there are more than 200 Boost Juice Bars in Australia and a handful of other countries around the world, including six outlets in the UK.

The launch of the new Nestlé/Boost RTD smoothies is being supported with a £5 million (€6.26 million) integrated marketing and communications campaign.

*Nesfrappé * Nestlé UK is also launching its first line of chilled RTD lattes, Nesfrappé, to appeal to young adult consumers on the go. Made with fresh semi-skimmed milk and 100% Arabica coffee, Nesfrappé is being rolled out this month in two flavours: Classic Chilled Latte and Mocha Chilled Latte.

Packed in 250ml bottles with an RRP of £1.69 (€2.11), the drinks will be stocked in front-of-store sandwich cabinets, travel outlets and convenience stores.

The Nesfrappé product concept was developed in the UK specifically for the British market, which has seen a growing consumer demand for RTD coffee based drinks.

“We are hugely excited about the launch of Nesfrappé,” said a company spokesperson. “Consumer has been impressively positive, so we believe we have developed a strong brand and a fantastic, quality product that people will develop a taste for.”