Active nutrition and beverage company Nutrabolt has appointed Andrew Archambault as president and chief operating officer, effective immediately, as the company looks to strengthen its position across the energy drinks and wellness categories.

Archambault will oversee Nutrabolt’s commercial and operational functions, including sales, supply chain and international operations, supporting the company’s continued expansion in energy beverages and active nutrition.

He joins the business with more than 30 years of consumer packaged goods experience, having previously held senior leadership roles at The Hershey Company and Keurig Dr Pepper, where he served as president of the US beverage unit. During his career, he has managed multi-billion-dollar profit and loss portfolios and led large-scale commercial and marketing operations.

Doss Cunningham, chairman and chief executive officer of Nutrabolt, described Archambault as a “transformational leader” with significant experience driving growth within large consumer businesses.

“His track record leading complex commercial organisations across some of the most respected companies in the industry, combined with his ability to translate strategy into execution, makes him uniquely suited to help us accelerate our next phase of growth,” Cunningham said.

Archambault joins Nutrabolt as the company continues to expand its presence in the performance energy segment, increase share across energy drinks and modern soda, and invest in emerging active nutrition brands.

Commenting on his appointment, Archambault said he was “thrilled” to join the company and support its next stage of development.

“The company has built an exceptional portfolio and strong team, and I look forward to scaling its impact, strengthening performance, and helping drive its next chapter of growth,” he said.

Founded in 2002, Nutrabolt is best known for brands including C4 Energy, Bloom, Cellucor and Xtend.