Nestlé Confectionery has launched a broad Easter 2026 portfolio, introducing multiple NPD launches across the KitKat, Aero, Milkybar and Rowntree’s brands, alongside the return of established seasonal performers.

KitKat anchors the 2026 Easter strategy with four new SKUs designed to capitalise on demand for premium flavour twists and added texture.

The KitKat Chunky Funky Incredible Egg combines choc-biscuit pieces and crispy cornflakes within the shell, targeting consumers seeking multi-textural indulgence. Meanwhile, two marbled shell variants – KitKat Hazelnut Marbled Incredible Egg and KitKat Salted Caramel Marbled Incredible Egg – bring flavour inclusions directly into the chocolate shell, creating strong on-shelf standout through a swirled visual design.

Rounding out the innovation is the KitKat Crispy Egg, developed to extend the popularity of KitKat Bunny with added crunch embedded into the shell.

The Aero Brownie Egg introduces a brownie-flavoured twist to the aerated chocolate format, broadening appeal within the adult self-treat and gifting segments.

For white chocolate consumers, the Milkybar Crispy Cookie Egg delivers a cookie-flavoured shell with crunchy inclusions, while the Milkybar Easter Friends sharing bag taps into seasonal sharing occasions with Easter-themed shapes.

The Aero Brownie Egg introduces a brownie-flavoured twist to the aerated chocolate format, broadening appeal within the adult self-treat and gifting segments.

For white chocolate consumers, the Milkybar Crispy Cookie Egg delivers a cookie-flavoured shell with crunchy inclusions, while the Milkybar Easter Friends sharing bag taps into seasonal sharing occasions with Easter-themed shapes.

All Nestlé Confectionery chocolate continues to be produced using 100% certified Rainforest Alliance cocoa, reinforcing the company’s ongoing sustainability commitments across its supply chain.