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A new cow’s milk product with double the protein of standard milk, SuperNutrio, is set to launch in the UK.

It is made using a patent-pending process where two litres of cow’s milk are passed through smart filters, to concentrate the protein and calcium into one litre. SuperNutrio contains zero additives, preservatives or artificial flavourings.

The result contains 100% more protein and 80% more calcium than standard cow’s milk.

SuperNutrio has been developed to target sports enthusiasts, as well as families with young children and the older generation who are looking to increase their protein intake naturally for health purposes.

Bill Randles, managing director at SuperNutrio, said: “This is a really exciting launch for a sector which has, for a long time, seen very little innovation. While there have been huge developments in new milk alternatives, the cow’s milk industry has, in comparison, remained relatively stagnant.”

Randles continued: “However, our research tells us that there’s a gap in the market for those who are looking to increase their protein intake, but without the addition of any artificial flavourings, additives or preservatives...That’s why we’ve invested in our new, patent-pending process which allows us to filter and concentrate two litres of cow’s milk into one, to offer delicious, creamy milk with double the protein, 80% more calcium and absolutely zero nasties.”

SuperNutrio will be available in 1 litre whole, semi-skimmed and skimmed milk variants, and will launch in Sainsbury’s and Tesco stores in the coming weeks for an RRP of £2.49.

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