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Danish consumers can look forward to a new organic milk from Arla Foods with 40% less fat than semi-skimmed milk. Organic Harmonie Mille milk, launched on the Danish market, contains just 0.9% fat.

“The new milk will help to further reduce the Danes’ intake of fat from milk,” says Jakob Nørgaard – responsible for milk at Consumer Nordic. “Since the launch of mini milk in 2001, many Danes have changed their milk drinking habits. Some, however, avoid mini milk because of the taste. Consequently, we wanted to develop a product with the same taste as semi-skimmed milk, but with less fat. Harmonie Mille is the result.”

He regards the new milk as an excellent fat reduced alternative for families who go in for organic products and a healthy diet. As well as being a healthy choice for parents, the milk is also a good transition product for three year old children, who, according to the Danish health authorities’ recommendations, should switch from semi-skimmed milk to reduced fat milk products at that age.

Besides offering a fat reduced alternative, Harmonie Mille is the outcome of Arla Foods’ ongoing work to develop new quality products for the organic market, a segment that is seeing strong growth. Over the past year, sales of organic milk in Denmark have increased by 7%.