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Swedish meat alternatives brand Oumph! has announced it is phasing out plastic packaging in favour of recyclable cardboard packaging. The new eco-friendly packaging makes Oumph! products easier to stack and requires less freezer space. Anders Linden, co-founder, corporate chef and head of innovation at Oumph!, said: "Oumph! has an edge as a brand and we want that to be reflected in the packaging. We believe the new design will stand out in the supermarket freezers for consumers to easily find their favourite Oumph! product." He continued: "With several new product launches planned for this year, the new cardboard packaging plays an important part as we continue to develop tasty, appealing and innovative plant-based food products". The company is introducing the new packaging across all markets – starting with the UK, Australia and the Netherlands. The rollout will then expand to Sweden, the Nordic countries, Germany, Ireland and South Africa this spring.