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PepsiCo has officially launched a refreshed corporate brand identity, marking a significant evolution in its visual representation that aims to reflect the company's current ethos and future ambitions.

This announcement highlights the company's commitment to consumer-centricity and sustainability.

The new identity is described as more than just a logo; it embodies a transformation that captures the energy, optimism, and ambition of PepsiCo as it moves into 2025.

“This isn’t just a new logo; it's a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond,” said Jane Wakely, chief consumer and marketing officer and chief growth officer for international foods at PepsiCo, on LinkedIn.

PepsiCo's rebranding aims to enhance consumer recognition and connection across its extensive portfolio of over 500 brands, which includes household names like Lay’s, Tostitos, Gatorade, Quaker, Siete and its most recent acquisition, Poppi.

Notably, only 21% of consumers can name a brand produced by PepsiCo beyond its flagship product, Pepsi. This statistic prompted the company to rethink its branding strategy to better communicate its diverse offerings and core values.

The new logo features a prominent 'P,' which the company says not only nods to the company’s heritage, but also surrounded by elements symbolising its future values: consumer centricity, sustainability and taste.

The design incorporates a vibrant colour palette inspired by natural elements, aimed as reflecting PepsiCo's commitment to both its products and the planet.

The rollout of the new brand identity will begin in early 2026, with updates appearing on packaging and digital platforms, including a redesign of PepsiCo's website and social media channels.

This phased approach aims to unify the company’s various brands under a cohesive vision that resonates with consumers globally.

“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future,” Wakely added.

The new identity emphasises the company's mission: “Creating more smiles with every sip and every bite,” encapsulated in the tagline 'Food. Drinks. Smiles'.

PepsiCo's rebranding comes amid a broader commitment to sustainability and innovation, as reflected in its pep+ framework, which aims to drive positive change for both people and the planet.