The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Perfetti Van Melle has announced the launch of functional benefit variants of its Mentos Gum and Smint. Mentos Citrus Vitamin Gum is sugar-free and contains 25% of recommended daily vitamins B6, C and B12. The gums have a liquid-filled centre designed to give long-lasting freshness. Sarah Elmer, brand manager at Mentos Gum, said: “Health is significantly higher on the agenda for many of us heading into the winter months and because of this we’ve seen a phenomenal rise in demand for products that deliver added benefits. The new Mentos Citrus Vitamin Gum offers consumers a hit of delicious freshness which excites the mouth and awakens the mind – all whilst contributing to their wellbeing.” Smint has launched new on-the-go mints, Smint Defensive, sugar-free mints containing vitamin C, B6 and zinc, designed to support the immune system and help reduce tiredness and fatigue. Smint's brand manager, Caroline Grimshaw, said: “With the majority of the medicated market now sugar-based and subject to HFSS restrictions, new Smint Defensive provides the ideal, and appealing, sugar-free alternative that not only tastes great but is packed full of added benefits.” Mentos Vitamin Gum is available at select retailers for an RRP of £2.40. Smint Defensive is available at select retailers for an RRP of £1.
