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FoodBev Media
26 April 2024
Pladis introduces caramelised red onion-flavoured crackers
Snacking company Pladis has expanded its Carr’s portfolio with new Caramelised Red Onion-flavoured Carr’s Melts. Baked with a chutney-inspired flavour, the crackers are infused with the sweet and smoky flavour of caramelised red onion. They were crafted to tap into growing consumer demand for caramelised onion-flavoured snacks, which Pladis says is increasingly popular among younger family shoppers. Aslı Askman, marketing director at Pladis UK&I, said: "We're seeing consistently high demand for top-quality and top-tasting savoury snacks, especially with more people spending time at home and valuing togetherness...With this latest flavour, we wanted to capture the essence of a classic cheese board favourite while offering shoppers a snack that can be enjoyed across lots of different occasions.” This is the latest in a number of innovations from Pladis. In February, the company unveiled new ‘Cheesy Specials’ Mini Cheddars and last year it introduced flavoured Jacob’s crackers. It also launched popping candy cake bars under is BN brand, as well as raspberry-flavoured Jaffa Cakes and white chocolate digestive biscuits. Carr’s Caramelised Red Onion Flavour Melts are available to purchase now in select UK retailers for an RRP of £1.99.