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Rexam presented a creative vision of beverage can innovation in a specially designed, interactive innovation show at the Brau exhibition in Nürnberg, Germany.

The 'Shaping the Future' show demonstrated Rexam's commitment to meeting the needs of today's consumers using the latest in production technology and analysis of growing consumer and market trends.

Guests at the innovation show were also given the opportunity to experience the latest technologies and innovations for themselves by touching and drinking from the products.

Bill Barker, Global Director, Rexam Beverage Can, welcomed visitors to the show, which focused on four consumer life stages, from teenagers to the over 50s, and demonstrated how Rexam’s innovations can help brands to target them more accurately.

Among the new products on display were the world’s first five-colour printed end, which Rexam has just produced for UK based Energizer Brands Ltd for its energy drink Attitude.

As well as printed ends, visitors to the show saw the much anticipated 'Cap Can', Rexam’s latest designs in 360° embossing, the 1-litre 'King Can', the Fusion aluminium bottle and a selection of cans specially designed for the wine industry.

Rexam Marketing Manager Ann Bonner hosted the Show: “After the success of our Innovation Show at Brau two years ago, we wanted to create a working exhibition that was even bigger and better. This is the perfect platform for us to demonstrate to our customers that we're wholly committed to providing them with new and exciting ideas for their products in a competitive market. And as one of the world’s leading consumer packaging companies, we feel it's important to give our customers first-hand insight in a creative and vibrant environment.”