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Sensations launches new classic flavours with a "modern twist"

PepsiCo-owned brand Sensations has launched two of its classic crisp flavours with a "modern twist": Mature cheddar & chilli chutney and Crushed sea salt & black peppercorn. According to the brand, the new launches "are well positioned to help retailers unlock a new sales opportunity". Wayne Newton, senior marketing director of Walkers Snacks at PepsiCo, commented: “We know that consumers continue to look for premium products to treat themselves with, despite the current economic challenges". "With the launch of these new products, we wanted to tap into those classic favourite flavours of cheese and salt and add in a bit of a modern twist through the addition of chilli chutney and black peppercorn to offer something a little different. Not only will this allow us to recruit a wider demographic to the brand, but our NPD will also support retailers in maximising sales around sharing occasions, offering well-loved flavours that are sure to be a hit with shoppers.”

He continued: “In an effort to offer consumers a wider range of snacking choices, the new additions to the Sensations portfolio are also non-HFSS. This is in line with our target that 30% of snack sales come from non-HFSS products, and an additional 20% from products sold in portions of 100 kcal or less by 2025. This forms part of PepsiCo Positive, our strategic end-to-end transformation plan with health and sustainability at the centre.”

Both flavours are available to buy in all channels from this month.

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