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UK confectionery business The Serious Sweets Company has acquired Mallow & Marsh for an undisclosed sum.

Founded in 2013, Mallow & Marsh makes “lighter” marshmallow products, including bars in a range of flavours.

Serious Sweets, meanwhile, manufactures own label treats for major retailers and has also established SSC Brands to manage its branded interests.

Last year, the company purchased premium honeycomb brand Mighty Fine, as well as Mr Stanleys, which offers a range of confectionery gifting products.

Commenting on the company’s latest acquisition, Serious Sweets managing director, Rob Whitehead, said: “The opportunity for premium confectionery sits firmly with consumers’ track record of demanding the very best as a little pick-me-up, through good times and bad”.

“Mallow & Marsh really helps us to deliver that with their lighter treats. We can’t wait to support all our brands and reach further afield over the next few years.”

Harriot Pleydell-Bouverie, founder of Mallow & Marsh, added: “This transaction marks an exciting milestone for Mallow & Marsh as we capitalise on the ongoing demand for lighter treats that deliver on quality and indulgence”.

“After an incredible journey, I’m proud of the role Mallow & Marsh has played in bringing premium marshmallow into the mainstream and the growth we’ve achieved through the efforts of a passionate and hardworking team.”