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Signature Flatbreads, a family-run bakery in the UK, has unveiled a £150 million investment plan as it marks its 40th anniversary.

This announcement follows the completion of a £100 million investment programme aimed at modernising its production facilities and expanding its product offerings.

Founded in 1984 by Samir Eid, Signature Flatbreads introduced the UK's first commercial naan and tortillas in the 1980s. The company, now led by his sons William and Charles Eid, has established itself as a key player in the bakery sector, generating over £200 million in turnover last year.

The planned investment will focus on expanding the company’s range of flatbreads under its Deli Kitchen brand, which includes products like Sliced Focaccia, Greek Flatbreads and Brioche Style Wraps.

The initiative is expected to create more than 500 jobs over the next few years, reflecting the company’s commitment to growth and innovation.

To celebrate its 40th anniversary, Signature Flatbreads plans to honour its Lebanese heritage with a special meal for staff and a company-wide bake-off competition. Additionally, the company will launch a new website to document its history and milestones.

William Eid, joint CEO, said: “Our investments are intended to keep our offering relevant, as we continue to champion innovation and support our customers in their own growth plans”.

Charles Eid, also joint CEO, added: “Our small family bakery has grown into a market leader, baking over 2 billion breads each year, as we proudly celebrate our 40th year. We now export to more than 70 countries from our bakeries, but family values and teamwork remain at the heart of everything we do.”

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