- Jul 10, 2024
- 1 min read
Mondelēz International-owned brand Sour Patch Kids has partnered with Snapple to introduce new flavours inspired by Snapple's juice drinks.
For a limited time, Sour Patch Kids Snapple fruit-flavoured mix candy will be available in three flavours: Mango Madness, Kiwi Strawberry and Fruit Punch.
Grace Howard, innovation brand manager at Mondelēz International, said: "At Sour Patch Kids, we're always looking for inventive ways to introduce new flavours and spark excitement among our fans. And what better way to do that than by partnering with Snapple, whose iconic juice drink flavours perfectly complement our sour-then-sweet experience."
Kelli Freeman, senior vice president of marketing at Keurig Dr Pepper, Snapple's parent company, added: "Joining forces with a fellow Gen-Z favourite like the Sour Patch Kids brand allows us to give Snapple fans a delicious new way to treat themselves to their favourite Snapple flavours, and supports the brand's vision to inspire a more flavourful world".
Sour Patch Kids Snapple-flavoured sweets are available at all major national retailers in a 3.61oz bag for $1.28 and 8.02oz bag for $2.88.
