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Sproud, a Swedish brand known for its pea protein-based milk alternatives, has unveiled its latest product: a low-sugar matcha drink designed to cater to consumer interest in plant-based beverages.

The launch comes on the heels of Oatly's recent introduction of a matcha product, highlighting the competitive landscape in the alternative milk market.

The new Sproud Matcha drink is crafted from high-quality ingredients, including matcha and spirulina, and is notable for its unique foamable quality, setting it apart from other matcha alternatives.

With a formulation that includes 2.5% pea protein and minimal sugar, Sproud aims to attract health-conscious consumers seeking nutritious and versatile drink options.

The product can be enjoyed hot or cold, making it suitable for various occasions throughout the day.

Sara Berger, CEO of Sproud, said: “Matcha is having a moment: consumers are increasingly looking for more variety in drinks. Providing healthy plant-based alternatives is our identity, so we are thrilled to be able to add Sproud Matcha to our range and keep our customers happy from the first thing in the morning to the last thing at night.”

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The UK matcha market has seen significant growth, generating £38.7 million in retail revenue in 2024, with projections indicating that the market could double by 2030. This surge in popularity presents a lucrative opportunity for brands like Sproud to capture a share of this expanding segment.

This launch follows the company's recent achievement of B Corp Certification in August.

Additionally, Sproud’s products have gained traction in major retailers, including listings in Sainsbury’s stores nationwide, further solidifying its presence in the competitive plant-based market.

Sproud Matcha is now available for purchase in 1l cartons through the Sproud website, marking a strategic entry into the matcha beverage category that aligns with current consumer trends favouring plant-based and low-sugar options.