The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Starco Brands, in partnership with American rapper Cardi B, has added a new limited-edition flavour under its alcoholic whipped cream brand, Whipshots. Pumpkin Spice Whipshots joins the brand's existing flavours: vanilla, mocha and caramel. The vodka-infused whipped cream has 10% ABV and does not require refrigeration. The new flavour was launched just as pumpkin products make a comeback across the market this autumn. Ross Sklar, CEO of Starco Brands, said: “We are striving for fans to experience new ways of consuming Whipshots each season, growing our footprint as an in-demand spirit and certifying the versatility of the product”. Pumpkin Spice Whipshots will be available online and at retailers across the nation, including Albertsons, Safeway, Total Wine, BevMo, Meijer, Spec’s, Vons and select Kroger and Walmart locations.