The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
L’or has expanded its UK coffee capsule range with the launch of a limited-edition pumpkin spice variety.
The new L’or Pumpkin Spice Capsules combine espresso with notes of cinnamon, clove leaves and star anise, creating what the brand describes as a warming, autumn-inspired flavour with a rounded aftertaste.
According to L’or, the launch is aimed particularly at younger consumers, with 62% of 16-34 year old's said to be interested in more indulgent coffee options. Pumpkin spice is also particularly popular among consumers under 35, as demand for flavoured coffee experiences traditionally associated with cafés increasingly moves into the at-home market.
The company said that despite pumpkin spice becoming closely associated with the autumn season, options within the at-home coffee segment remain relatively limited.
Maria Kabalyk, head of category and shopper at JDE Peet’s, said: “Seasonal flavours like pumpkin spice have become real calendar moments for coffee drinkers, especially younger adult shoppers who actively seek out more indulgent, café-inspired experiences at home.
“With L'or Pumpkin Spice Capsules, we’re helping retailers tap into one of the biggest flavour trends in coffee while giving consumers even more choice at home. This limited-edition launch is designed to bring seasonal excitement to the coffee aisle, attract new consumers to the category and drive incremental value growth for our retail partners.”
L’or’s aluminium capsules can be recycled through the Podback collection scheme, while the product’s outer cardboard packaging is widely recyclable.
L’or Pumpkin Spice Capsules will be available from early September at Asda, Morrisons, Amazon and Waitrose, priced at £4.69, subject to retailer discretion.
