Flipz and Dunkin' partner on limited-edition pumpkin spice pretzels

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Flipz has partnered with Dunkin' to launch a limited-edition pumpkin spice pretzel snack in the US.

The new Flipz Pumpkin Spice Donut Covered Pretzels combine the brand's chocolate-covered pretzel format with flavours inspired by Dunkin's Pumpkin Cake Donut.

Each pretzel is coated with notes of pumpkin, warming spices and cake donut, pairing the seasonal flavour profile with Flipz' signature sweet-and-salty crunch.

Shivani Arora, marketing director at Pladis Americas, Flipz's parent company, said: “Pumpkin spice has evolved from a seasonal trend to a cultural phenomenon”.

She added that the collaboration brings together the two brands to offer consumers a new way to enjoy the flavour during the autumn season.

Brian Gilbert, vice president of retail business development at Inspire Brands, said Dunkin' customers look forward to its pumpkin range each year, with the partnership extending the flavour of its Pumpkin Cake Donut into the snack aisle.

The limited-edition pretzels are available across the US until October at selected retailers, including CVS, Wakefern, Kroger, Five Below, Albertsons, Dollar General and Stop & Shop.