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Suntory Holdings has made a multi-million-dollar investment in US "beanless coffee" start-up Atomo Coffee. Founded in 2019, Atomo is the "world's first" molecular coffee – a bean-free, sustainable alternative to traditional coffee. The company's upcycled brew aims to provide a more environmentally friendly coffee option, reducing the need for further deforestation caused by commercial coffee farming. According to Suntory, Atomo is changing the coffee landscape "with its unique beanless espresso". It replicates traditional coffee's molecular structure and sourcing using eco-friendly superfoods and upcycled ingredients such as date seeds, lemon and sunflower seeds. The result is a smooth, low-acid coffee with rich antioxidants that delivers the same caffeine kick for coffee drinkers. Andy Kleitsch, CEO of Atomo Coffee, said: “This investment will enable us to continue our mission to create the best-tasting coffee that’s best for the planet. It reflects our goal of reimagining the coffee industry to be both enjoyable and environmentally friendly. We’re excited about introducing our coffee experience to consumers worldwide." Mikio Aoki, general manager of future business development department at Suntory Holdings Limited, added: "Our investment in Atomo Coffee is part of our strategy to support innovation in the beverage industry, ensuring a sustainable and enjoyable coffee experience".