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The idea behind Suso came last year when three major players in the UK drinks industry – who worked for Coca-Cola, Red Bull and PJ Smoothies – and two other high-ranking business executives, joined forces.
Suso Chief Executive Sean Uprichard said: “With the experience of working for top brands in the soft, energy and smoothie drinks market, we were all aware that there was a definite lack of choice - particularly from British owned brands - when you get to the carbonated drinks aisles.
“Choice is such a simple thing but we believe that choice has the power to change the way we live. Suso is just one small choice and we’re hoping it can grow into something much bigger. We were just amazed that no one had ever done this kind of thing before.”
The company plans to launch a multi million pound marketing campaign backed by UK based venture capital firm, Smedvig Capital, and has a interactive website geared towards the young consumer.
Uprichard continued “We always set out to make Suso a disruptive brand and to challenge what’s going on in the drinks industry today. We’re kicking off our communications campaign this year and will be working with young talents who demonstrate the Suso attitude of ‘No Can’t Do’ in overcoming the many challenges and achieving their goals.
He added: “We’ve also got a blog site which I find totally compelling, at <1>. It includes everything from new street artists to travel blogs and music and is the study and celebration of imagination, creativity and determination.”