The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Internorga has always been one of the most authoritative stages for exploring the future of the Horeca industry. It is where operators, brands and innovators come together to redefine the concepts of quality, efficiency and sustainability in the world of restaurants, bars and hospitality.
In a context where water management is becoming a strategic element – enhancing customer experience, protecting equipment and optimising operating costs – Think:Water and Profine present fully 'Made in Italy' solutions that raise the standards of professional water treatment.
Among the highlights of this edition are three solutions designed to meet the real needs of chefs, baristas, venue managers, hotel chains and catering services: SyncRO, the compact professional reverse osmosis system; the Profine Filter range, dedicated to coffee equipment, ovens and ice machines; and Frizziko, the still and sparkling water dispenser ideal for front-of-house service. All products are developed in Italy with a focus on precision, quality and ease of use.
SyncRO: The new generation of professional reverse osmosis
One of the most anticipated solutions, SyncRO embodies a new vision for reverse osmosis in the Horeca sector: high performance, minimal maintenance and a compact design that fits seamlessly even into the tightest kitchen and back-bar spaces.
Designed for professional dishwashers, glass washers and bar glasswashers, SyncRO ensures impeccable shine on glassware, plates and cutlery, drastically reducing spots, streaks and the need for manual polishing. This translates into savings on detergents, reduced equipment wear and improved staff efficiency – key factors in a market increasingly focused on optimizing operational costs.
SyncRO comes standard with the Profine Cobalt 5-micron filter, designed to improve incoming water quality by retaining particles, sediments and impurities. This preliminary step protects the membrane and enhances the final washing result.
At the heart of the machine is the encapsulated RO membrane, engineered for quick, hygienic, tool-free replacement. This makes maintenance extremely simple, reduces the risk of contamination and ensures maximum service continuity at all times.
SyncRO is not just advanced technology: it is a reliable work companion, designed for professionals who manage high volumes and cannot risk downtime or inconsistent performance.

Profine Filters: Perfect water for every Horeca application
Water quality is a fundamental ingredient in many preparations and pieces of equipment used in modern foodservice. From espresso served at the bar to steam ovens used in gastronomy, to the production of crystal-clear ice: every application requires water with specific characteristics.
The Profine Filter range, entirely designed and manufactured in Italy, meets this need with modular, reliable and easy-to-install solutions. The different technologies – ranging from microfiltration to carbonate reduction, up to high-quality activated carbon – ensure:
Optimal coffee extraction, with aromatic stability and a denser, longer-lasting crema.
Ovens protected from limescale, thanks to controlled reduction of dissolved minerals that prevents scaling, improves energy efficiency and reduces maintenance costs.
Crystal-clear ice, free from odors and off-flavours, ideal for cocktail bars, hotels and high‑volume venues.
The Profine philosophy is clear: to offer a professional, reliable and sustainable range that helps operators get the best out of their equipment and deliver a consistently better experience to the end customer, day after day.

Frizziko: The smart dispenser for modern Horeca
In recent years, treated and microfiltered water has taken on a central role in the Horeca world, driven by growing attention to sustainability and the desire to reduce bottled water consumption. In this context, Frizziko emerges as a compact and intelligent still and sparkling water dispenser, designed to be integrated directly into table service or bar counters.
Frizziko combines essential design, ergonomics and high performance. It is ideal for venues looking to offer:
An elegant, immediate service without clutter or storage needs;
Fresh, balanced‑taste water filtered through Profine technology;
Significant reduction in environmental impact through the elimination of single-use plastics and decreased logistics related to bottle transport.
With Frizziko, water becomes an integral part of the customer experience – a distinctive element that enhances service and reinforces the perception of quality.
The strength of Made in Italy
The Think:Water osmosis systems and Profine filters are not simply products – they are the result of a long-standing Italian tradition in water treatment. From design to production, from engineering to quality control, every stage is carried out entirely in Italy, at the heart of a technological district that has been a benchmark in the European landscape for years.
Made in Italy is not just a mark of origin, but a commitment to:
Continuous research for more efficient and sustainable technologies;
High-quality materials and controlled manufacturing processes;
Functional design that combines aesthetics and performance.









