top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Lauren Ford

Lauren Ford

30 June 2022

This launches frozen plant-based meat range in Sainsbury's

This launches frozen plant-based meat range in Sainsbury's

UK plant-based meat company This is adding to its portfolio with the launch of a frozen plant-based range in Sainsbury's. The line-up includes the This Isn’t Chicken Tenders, This Isn’t Pork Sausages and This Isn’t Chicken Nuggets. The new frozen offerings use a similar combination of ingredients to the company's chilled alternative meat range, such as soya and pea protein. Andy Shovel, co-founder of This, commented: "The overall growth of frozen meat-free has been pretty level the last few years. But when you look at how Gen Z-ers are taking to it and how our brand resonates with them, it felt like a no-brainer to launch our own frozen range. Plant-based products like ours can help provide a long-term boom for frozen food." The range, which will have an RRP between £2.75 and £3.00, will feature in recyclable cardboard packaging and is available via Sainsbury’s stores nationwide across the UK.

bottom of page